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Branding, UX and Web Design
Project Boardstate LLC, Table Top Gaming Supplies
Role Designer & Strategy Consultant
URL Launching Early 2107
Boardstate is a MTG and table-top gaming company, with a focus on creating an all-inclusive gaming community. They have a local presence, holding pop-up gaming and retail events, but were looking to expand to E-commerce and online content creation. 

Project Details

The process started with by collecting information about Boardstate's audience, creating user personas and conducting surveys. The project goals were sufficiently outlined, pain-points analyzed and information architecture outlined.

Next, wireframes at three breakpoints were created along with prototypes created in InVision. The prototype was then tested with a small sample size of about 5 people due to the limited budget of this project.

From there, a logo and style guide were created to solidify brand standards and identify. Finally, Photoshop comps were completed.

I have been actively involved in overseeing development of this project, and we hope to launch early 2017.
boardstate business cards


User Personas

boardstate persona


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