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Branding, UX and Web Design
Project Boardstate LLC, Table Top Gaming Supplies
Role Designer & Strategy Consultant
URL Launching Early 2107
Boardstate is a MTG and table-top gaming company, with a focus on creating an all-inclusive gaming community. They have a local presence, holding pop-up gaming and retail events, but were looking to expand to E-commerce and online content creation. 

Project Details

The process started with by collecting information about Boardstate's audience, creating user personas and conducting interviews and surveys. The project goals were sufficiently outlined, pain-points analyzed and information architecture outlined.

Next, wireframes at three breakpoints were created along with prototypes created in InVision. The prototype was then tested with a small sample size of about 5 people.

From there, a logo and style guide were created to solidify brand standards and identity. Next, Photoshop comps were completed then handed over for development.
boardstate business cards


User Personas

boardstate persona


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